Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks – that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire’s calligram ‘Il pleut’ or Kurt Schwitters’ children’s picture book The Scarecrow, or in Concrete Poetry, Futurist ‘Words in Freedom’ or Dadaist collage.

Type Tells Tales by Steven Heller

₺245.00Price