"At Paris Photo in November last year I talked to Gerry Badger about 'print on demand' publishing and how it was possible to make a book in a day. From that conversation came the idea of getting a group of photographers together to all shoot a book in a day.

John Gossage came on board, so did Martin Parr, Jessica Backhaus, Eva Maria Ocherbauer and Rob Hornstra who were all at Paris Photo. Publisher Klaus Kehrer of Kehrer Verlag in Heidelberg liked the idea and agreed to publish a set of individual photobooks.

The idea gestated into 2010 and was again talked about in May at the Kassel Photobook Festival. Alec Soth joined the group and so did Rinko Kawauchi who were both at Kassel. A last and final participant was Todd Hido."  - Harvey Benge

Artists: Alec Soth, Eva Maria Ocherbauer, Gerry Badger, Harvey Benge, Jessica Backhaus, John Gossage, Martin Parr, Rinko Kawauchi, Rob Hornstra, Todd Hido